Paul’s Tips for Business Pt. 1
If you’re just starting out opening your own business, chances are that you’re going to have questions and you’re going to need help. As an experienced businessman with more than 35 years in the automotive industry, I thought it was time that I passed on some of my expertise to help guide and encourage others follow the same passion for business that consumed me many years ago. While these tips may not apply to everyone, they’ve truly proven valuable to me throughout my career.
Now, without further ado, here is the first installment of Paul’s Tips for Business.
Listen to what your customers have to say.
As a newcomer to the business world, having the mindset that you already know it all will only prove toxic to your business; you need to be willing to learn and change your business to meet the needs of your customers, and the best way to do so is to listen to what they’re saying about you. Read reviews of your business objectively, using feedback provided to better your business rather than taking it personally.
Keep records of everything.
A disorganized business is an inefficient business and one that could potentially cost you a lot of money. You want to know exactly where your money is going, how your business is faring financially, and whether there are any upcoming financial burdens — like business licenses, taxes, etc. — for which you need to be prepared.
Don’t hang onto bad employees.
One of the biggest mistakes you can make in the corporate world is to confuse business and personal matters. That being said, when you’re building a business, you don’t have time to deal with employees who aren’t willing to take their jobs seriously, and you can’t take it personally when you need to fire them. Your business is your livelihood, and keeping people around who are going to hurt your business will only hurt you in the long run.
Provide unbeatable customer service.
As a business, you depend on your customers; they are your bread and butter, the reason your business is running, and why you get up each morning, so it’s important to treat them as such. While you certainly shouldn’t let people walk all over you, you also don’t want to treat your patrons as though they’re inconveniencing you by seeking your goods or services. If you want to build relationships with people and see them return time and time again, you need to start by treating them with respect and offering assistance in any way you can.
